Table of Contents
Introduction
Strategic Marketing: The analysis and planning of what a company will do in the short, medium, and long term is key to staying stable in the market. However, businesses often only think about how to sell their products or services to consumers today but do not consider the future challenges. This is just what strategic marketing is in charge of.
When it comes to projecting a company’s destiny, it is essential to generate an action plan that allows the products and services offered to remain attractive and satisfy the target audience’s needs of today and tomorrow.
Strategic marketing considers the before, during, and after of a brand by analyzing the market in which it will be launched and what it needs to endure. In this context, we will show you a more detailed definition of this type of marketing and some examples of value to differentiate it from other strategies.
What is Strategic Marketing?
Strategic marketing is the commercial process a company carries out when it is clear about the marketing strategy that guides its products or services. This is documented and planned for the long term and is the basis for any relevant business decision-making.
Strategic marketing is like a game of chess: you must know the rules (of the market), the possible moves (trends) and observe the tactics of your opponents (your competition) and think very well about your activity (sometimes the first move is decisive ).
Strategic marketing aims to offer balance and stability, not take wrong steps. It moves based on obvious goals with which it builds a competitive and sustainable advantage that allows the profitable growth of the business in the future. Within its focus is the differentiation of the competition and the fulfilment of the needs of the consumers. This aspect of marketing uses different market analyses to determine the best opportunities for the company to grow.
What is Strategic Marketing for?
Strategic marketing allows companies to plan the path to what they want to achieve effectively. But they seldom carry out a preliminary analysis of why they do it. A severe mistake of entrepreneurs is to make their idea or innovation come true without any support. This means that they only pay attention to the elements they will require immediately, such as product name, logo, packaging, website, and social networks.
Strategic marketing does not focus on operations but on giving a justification and, therefore, a value to the company. Analyzing the target market allows you to consider better what strategies the product or service requires to be attractive and capture the target audience’s attention.
For this reason, when undertaking strategic marketing, it is vital to carry out an in-depth analysis of what your brand represents, for whom it will be directed, what its reason for existence is, what needs it covers, what the values, mission, and vision of the company are: objectives, product offering, and key routes to market.
Differences Between Strategic Marketing and Operational Marketing
Strategic marketing can be misunderstood and confused with active marketing. Although both aspects focus on objectives and action plans, they have very marked differences that we share below:
Operational marketing focuses on the short term, while strategic marketing covers a more extended period (months, even years).
It is based on actions and strategic marketing on planning.
Operational marketing works practically, and strategic marketing is entirely analytical.
While strategic marketing is vital to detect the needs of the target audience and the services that a company must cover, operational marketing is responsible for reaching previously contemplated market shares.
Strategic marketing identifies markets that may represent opportunities for a company, and operational marketing reaches existing markets.
Operational marketing cannot exist without the initial analysis carried out with strategic marketing—a company’s actions to obtain the expected results in different periods.
Five examples of Strategic Marketing
- Spotify
- Momiji Beauty
- Nike
- Red Bull
- Starbucks
1. Spotify
Strategic Marketing Examples: Spotify
After in-depth market analysis, it seeks that a company knows very well who it is and what it does, and how this can achieve differentiation in the market. This is just what Spotify has done since its inception.
The company has distinguished itself from any competitor, no matter how similar its services are. It has focused on satisfying the needs and demands of its target audience. It constantly renews itself, and its market analysis gave it the foundations to be a stable brand today.
Thanks to this, it has included new technology in its services to continue providing personalized service to its users and stay informed about trends and changes in its market.
2. Twitter
Market niches are also part of strategic marketing, as they base all their actions and decisions on an audience previously analyzed in depth. Such is the case of the streaming service Twitch, which has not dedicated its efforts to trying to attract the attention of every general public, but only those users who are interested in the services and content they offer. This is how Twitch has managed to exceed 9,000,000 users and grow 35% per year.
3. Nike
If there is an expert brand in creating value and inclusive messages, it is Nike; this is also part of strategic marketing that seeks to add more consumers and reinforce the essence and presence of the brand in the market. There are many examples of inspiring campaigns that this company has launched, but one of the most recent was « The Land of New Football ». On the occasion of Euro 2021, Nike created a series of advertisements promoting respect, tolerance, diversity, and inclusion in this sport.
4. Red Bull
The product above any message is also part of strategic marketing; A detailed previous market analysis has given this brand enough bases to determine how it can become unique and essential.
This has been the case for the Red Bull brand. Which places its identity as part of all its campaigns. And makes sure its name resonates everywhere. The brand is not afraid or ashamed to show its uniqueness, and that is a long process of good decisions. That have brought it to where it is now. Thus it is no revelation to see this logo. Especially in various sports or entertainment events.
5. Starbucks
For a brand to become part of the lifestyle of consumers is not an easy thing. However, through long-term marketing, it is possible that the company determines. How it wants to be perceived and offers what its target audience wants. This has been a constant in Starbucks’s actions since its inception: providing an experience beyond coffee.
Strategic marketing allows companies to enter the market on the right foot. Knowing that they have a very well-defined plan to support their product or service in the long term. It can be a complex and drawn-out procedure, but the results are noticeable. And effective since the brands are placed where they want to be and share their messages with the right people.
Also Read: Decentralized Autonomous Organization – Advantages – Disadvantages
Adoption Mobile Apps: Ten Innovative Approaches to Boost App Adoption