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SEO Trends
The SEO industry is unpredictable, as are the algorithm updates that Google releases from time to time. SEO Trends: It is so volatile that if an SEO goes into hibernation and wakes up a year later, the person could feel a generation gap. With that said, let’s look at the SEO trends.
SEO Trend 1: The user experience and its interaction are increasingly important
The first of our SEO trends is user experience, which remains one of the biggest goals that Google pursues. Offer users the content they are looking for, without distractions and in the most original and fastest way possible.
On the other hand, metrics related to user interaction and page experience will continue to gain more potential.
Satisfying the user will be increasingly a decisive factor, and elements such as loading speed are essential for a correct experience on the site. On the other hand, we will see how the growth of Google Discover continues and how it is becoming a vital traffic channel for informational sites.
SEO Trend 2: Artificial Intelligence will be key
Artificial intelligence is changing the way people interact with online content. This intelligent algorithm that we all know shows us the things we like the most and facilitates our searches on the Internet.
Now, search engines do not habitually share their technology and advances, but it is believed to improve the user experience during the search. Factors ranging from click-through rate to page time could be included.
We will have to captivate and engage readers with well-organized and valuable content. It will also make it easier for users to find you on any platform.
SEO Trend 3: More Voice Searches
2022 presents significant challenges in SEO trends and professionals who design and manage digital marketing and paid media (PPC) strategies.
Thanks to innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has come a long way.
The SEO expert, María Julieta Gómez, professor of the Master in Digital Marketing, affirms that «if I had to highlight two significant trends (and opportunities), I would focus on the rise of voice searches and the increase in the consumption of multimedia pieces every time. More visual allows us to create more visual marketing campaigns.
More and more voice searches, either directly from the search engine or from intelligent speakers such as Echo or Google Home. “This change and trend in search habits require campaigns to be adapted to more semantic phrases and the use of longtail keywords and adding a conversational tone to text ads,” he adds.
For her part, the expert Macarena Lobato, Digital Media Manager at Podo, says that “with the increasingly vital intrusion of voice assistants in the home, brands must adapt the content to the micro-moments of search that the user performs at these attendees and mobile to get more visibility.
«Here, the simple question-answer format and short sentences must be worked on. Work longtail keyword and local searches”, adds Lobato. It is estimated that the percentage of households that own a smart speaker by 2022 will be 55%.
SEO Trend 4: Full Mobile Index
“SEO is neither created nor destroyed; it only transforms. 2022, in quotes, will not bring anything new or revolutionary, but will continue the trends that we have been talking about in recent years”, says Professor Sergio Castelo.
Castelo believes that it is expected that during this coming year, the «Mobile-first index» will become a «full mobile index», so for those who are still behind, there will be no more excuses: the mobile user experience becomes essential, and that of hiding or eliminating surplus texts from the desktop version will be left behind.
Any website has to be designed to be accessible from mobile devices. On the other hand, as Google has already confirmed, Web Core Vitals will become one more ranking factor, so be careful – once again – with the entire user experience, load times and changes that occur on the page since it loads until the user interacts.
It estimates that nearly 73% of Internet users will get admittance to the Internet only through mobile devices by 2025. You must reinforce mobile platforms since this is the future, and you will receive the highest user traffic from this channel. It is closely related to voice search optimization.
SEO trend 5: Videos are the Future
Another of the SEO trends for 2022 is, without a doubt, videos. Implementing videos in our SEO strategies is very effective. YouTube has over a billion users, so now is the time to get start if you’re not creating video content.
To have a good SEO using video as an ally, you must optimize the name and explanation of your video channel, always offering the information and resources that require. Of course, keywords are crucial for your SEO strategy to be foolproof.
SEO Trend 6: Secondary Keywords Matter Too
SEO professionals used to focus on main keywords as the only decision. Now, we acquainted that secondary keywords are just as important. Semantic search and intention optimization will become more critical in the future.
It’s about analyzing the context of the query and understanding the user’s search intent—the more relevant the information provided through primary and secondary keywords, the better.
SEO Trend 7: Good positioning does not mean more traffic
Although that approach worked before, it will now partially stop working. Even if we manage to position a page in the SERP, it does not have to increase traffic automatically. If we look at the search results, we can see that the top positions are full of ad units, so even if the site reaches the top of the rankings, it could be under all that information.
Instead of having SEO optimization as a final result to position a page well, we should focus on another metric: the CTR or the click rate on the link.
This indicator may increase if we work on the meta tags, titles and descriptions. We can work on these concepts with the combinations offered by Google Adwords and Facebook Ads.
SEO Trend 8: Long articles Rank Better
Long articles of more than 3,000 words are more likely to help get more consistent traffic than small or medium ones. Various studies claim that long articles attract organic traffic three times more than medium-length content.
Readers need more time to explore the detailed knowledge of topics that provide in-depth content. We all know what happens when visitors to a page spend more time on the site: Google generates more traffic through search rankings.
On the other hand, Google affirms that the quality of the content is essential for achievement in positioning. These factors help decide if a web page has excellent and valuable content.
Another SEO trend for 2022 update content. All writers will need to go back and assess their current content to make room for additional detail, longer text, or more specific keywords.
SEO Trend 9: Local SEO is Becoming more and more Important
On the other hand, the pandemic has changed our way of life and our internet browsing habits.
If local SEO gained a lot of relevance, now it is even more so, especially in transactional searches. Now selling cheese online is not just an eCommerce thing; neighborhood stores also come into play, even without having a website.
SEO Trend 10: Continuity of last year’s Trends
Interpreting search intent and getting our content right seems like the most basic. Structured data helps to get more screen share. Video and podcasts continue to grow, and voice search, albeit much more slowly, too.
The role of the EAT (experience, authority and trust) will also continue to be necessary. It is essential to support our information on the web with data and if these come from official websites, even better—link to reputable sites, such as “.edu” and “.gov” URLs. Having authorized sites that link to your website is another way to prove that you meet the EAT criteria.
Conclusion
If you continue to do the same thing you’ve been doing for years. You’ll probably find that your results aren’t what they used to be. Some of the older strategies could even have a detrimental effect. This is because search engines, especially Google, do a lot of updates every year.
SEO will play an increasingly crucial role in online visibility as we move into 2022. The algorithm is constantly changing, but the only constant is high-quality content. If you want to stay ahead of the curve regarding trends. you need to focus on informative, and uplifting. And honest content.
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