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Google AdSense
Google AdSense: If you have a lot of traffic on your website, forum, blog, or YouTube channel, you should be able to make some money off of it. The same is true with Google AdSense. We want to share this free alternative with you to help you receive more for the high-quality material that your audience currently likes.
What is Google Adsense
It is a free instrument from Google that allows you to post ads on websites, blogs, or YouTube channels. If you are the person who owns the site, blog, or track, you receive money for each click that visitors make on the ads.
To add ads to your sites, blogs, or YouTube channels, you do not have to pay any fees; the idea is that Google shows ads that are relevant to your audience.
How does AdSense Work?
Google Adsense chooses the ads that it considers most relevant to your audience, taking into account the content you share and the characteristics of your users. Select those with a higher bid to appear on your site through an automatic auction.
The ads are shaped by advertisers who want to promote their products or services, and those who offer the most will be displayed in your spaces. For its part, AdSense provides a code for publishers to add in the locations where they want those ads to appear.
So is it the same as Google Ads? Although these two options may seem similar, some differences should be explained.
Differences Between Google AdSense and Google Ads
What distinguishes these two tools from Google is who benefits from them.
Google AdSense is aimed at those who own digital spaces, such as websites, blogs, or YouTube channels. That is, for publishers who want to monetize their content.
On the other hand, Google Ads is for advertisers (stores, restaurants, brands, businesses). Therefore, it focuses on those who want to increase their sales or the reach of their products or services and are willing to pay for space in their search engine results.
If your role is that of an editor, it is good to know the advantages of this tool to see if it is what you need to generate income with your content.
Advantages and Disadvantages of Google AdSense
Let’s talk about the good first:
Is free. You have to sign up for Google to review whether your digital property complies with its policies.
You have the freedom to decide which ads are visible in your content. Once they start appearing on your site, blog, or channel, you’ll see them just as your visitors will. If you notice that you don’t like one, it doesn’t work, or it isn’t as related to your content, you can request that it be removed.
Google makes the ad selection for you. You don’t contain to sit down for hours to review ads to rate or select them. The system behind Google AdSense takes care of that task.
You can choose between several ad formats. There are five types of ad units for you to select the one that best suits your needs and the characteristics of your blog, site, or YouTube channel (and, of course, your audience).
Now, the not so good:
The selection of ads is not up to you. You may find some that you don’t like, especially initially, as Google AdSense learns to identify the ones that go the most with your content.
Income entry is not immediate. And precisely because of that adjustment time, ads may not work as you expect at first or may take time for people to respond to them. After all, revenue comes when there are actions (clicks or video views), so there is no guarantee that this will happen quickly.
Ads are not people’s preferred content. Most people find it annoying to see ads on blogs they enjoy reading or when playing content on YouTube. They may even have software that blocks them, Or if they don’t see the ads as really relevant, they may decide to go elsewhere with less advertising.
It works best with high-traffic sites, blogs, or YouTube channels. So it is not such a good idea to sign up for Google AdSense if your content platform is recent. It is better to build a solid base of visitors through other strategies, and, when you already have regular traffic, go for this option.
How to Make Money with Google AdSense?
1. Make sure your Content is Relevant
Before monetizing your content, you need to create quality content. It is useless for you to try to earn money if you do not offer what your audience values and enjoys. Therefore, do some research first to help you understand the type of videos or posts that attract the most visitors. Check that your website works properly, has easy navigation, adapts to different types of screens, and has features that allow it to load quickly.
It is also essential that your content does not have copyright problems, that it does not copy what other creators say, and that its reading or playback quality is optimal. To generate a good revenue stream, all these elements are considered by Google and other more technical aspects that it publishes in its AdSense Program Policies.
2. Build a solid Traffic Base
However, To be consistent with your content, look for new ways to improve its quality. And also, Invite expert figures to add variety, and share your creations on other channels. This may include running Google Ads. Campaigns to get your site or blog listed on other publishers’ sites relevant to your audience.
Attracting traffic involves all kinds of investments: time, resources, and money. It’s hard work that, if you do it right, has many benefits in the end. So forget about earning income for nothing in return because that doesn’t exist.
3. Keep your Bounce rate to a Minimum
Thanks to your site, blog, or YouTube channel analytics, keep a close eye on what hooks your visitors. It would help if you recognized. What motivates someone to abandon your content in the middle. Because that will allow you to understand your audience’s behaviour. And create better offers.
Thus, you will reduce the bounce rate and know how to delight those. Who read your blog or reproduce your videos.